ABOUT ME
COACHING WITH PURPOSE. ANALYSIS WITH IMPACT.
I am a UEFA C licensed coach working within academy and structured development environments, focused on developing intelligent, adaptable players through coaching, analysis, and evidence-led practice.
LICENCES
- UEFA C Licence
- UEFA B Licence (In Progress)
EDUCATION
- MSc in Performance Analysis in Football (In Progress)
CURRENT ROLES
- Lead U10 Boys Coach – Woking FC Academy
- U14 Head Coach – Elite London Academy FC (UEFA B Licence Project Team)
HOW I WORK
My coaching practice is shaped by a clear focus on game understanding, individual player behaviours, and decision-making under realistic pressure.
OBSERVE
Understand behaviours and environments
ANALYSE
Identify patterns and key insights
DESIGN
Create purposeful learning environments
DEVELOP
Support growth through guided practice
REFLECT
Evaluate impact and adapt for continuous improvement
COACHING PHILOSOPHY
I believe players learn best when they are:
- Exposed to realistic game problems
- Encouraged to make decisions
- Supported through guided discovery rather than constant instruction
Across both the Foundation and Youth Development Phases, I aim to create environments where players feel confident to take risks, learn from mistakes, and develop a deep understanding of the game.
PROFESSIONAL FOCUS
My work sits at the intersection of coaching, performance analysis, and player development.
DESIGN
DEVELOP
TALENT IDENTIFICATION
I actively use observation, video, and reflective tools to evaluate player behaviours and adapt my practice in line with learning objectives. I am committed to continuous professional development and regularly engage in CPD opportunities that challenge and refine my coaching practice within high-performance environments.
MY COMMITMENT
My goal is simple: to develop intelligent, adaptable players who understand the game, make good decisions, and carry those behaviours into every environment.
Development is intentional.
Growth is evidence-led.
Impact is the outcome.